Marketing and Sales
Associate in Science Degree
The Northwestern Connecticut Business and Management Administration Program is committed to creating critical thinkers and principle-centered organizational architects. Business is about managing risk and change. Northwestern degree candidates face the rigors of a business education that focuses on combining traditional business modalities with creative simulation and communication technology to produce graduates who are consensus builders and leaders. As a business and management degree candidate you will:
♦ Develop requisite knowledge in the building blocks of business: accounting, finance, human capital, economics, strategy and communication.
♦ Gain an understanding of business in the global environment.
♦ Form effective working relationships with students and faculty in the areas of accounting, general business management, marketing and sales, and office management.
Upon successful completion of all program requirements, graduates should be able to:
- Know the risks and strategic moves required to successfully market products and services in today’s global market.
- Perform a “marketing audit”.
- Know the interrelationships between marketing and the entire business process in order to achieve the strategic goals of the organization.
- Apply market research methodologies.
- Apply the marketing mix and twelve principles of marketing.
- Demonstrate well-developed customer service skills and appropriate human relations skills.
- Work competently in teams and individually.
- Communicate effectively both verbally and in writing.
This is the suggested course sequence for full-time students who aim to graduate in two years.
ENG* 101 Composition – 3 credits
COM* 173 Public Speaking – 3 credits
ECN* 101 Principles of Macroeconomics – 3 credits
ACC* 113 Principles of Financial Accounting – 3 credits
MAT* Mathematics Elective – 3 credits
ENG* 102 Literature & Composition – 3 credits
ECN* 102 Principles of Microeconomics – 3 credits
ACC* 117 Principles of Managerial Accounting – 3 credits
MAT* 167 Principles of Statistics – 3 credits
Behavioral Science Elective – 3 credits
BMK* 201 Principles of Marketing – 3 credits
BMG* 202 Principles of Management – 3 credits
CSA* 135 Spreadsheet Applications – 3 credits
Laboratory OR Natural Science Elective – 3/4 credits
Humanities or Arts Elective – 3 credits
BMK* 140 Retailing OR BMK* 230 Advertising & Promotion – 3 credits
BMK* 220 Sales – 3 credits
BBG* 210 Business Communication – 3 credits
BBG* 294 Business Internship OR Business Elective – 3 credits
Liberal Arts Elective – 3 credits