The field of Marketing focuses on satisfying needs and wants of consumers. Students in the Marketing program study topics like product development and management, packaging, distribution, pricing, advertising, selling, and customer service. In addition to skills in accounting, ethics, finance, law, management, and marketing , the Marketing Associate Degree option provides students with knowledge, techniques, and perspectives in the theory and practice of marketing. Graduates are prepared for entry-level positions in areas of marketing such as Advertising, Digital marketing, Marketing analytics, Market research, Promotions, Sales, Social media marketing.
Faculty
Stacey Williams, M.B.A., Department Chair of Business, swilliams@nwcc.edu, 860.738.6427
Lalit (John) Jagtiani, Ph.D., ljagtiani@nwcc.edu, 860.738.6385
Gail Kulas, M.B.A., gkulas@nwcc.edu, 860.738.6304
Adjunct Faculty
Valerie Royals, M.S., vroyals@nwcc.edu
Kevin Bechard, M.B.A., kbechard@mcc.commnet.edu
Beverly King, M.S., bking@nwcc.edu
Outcomes
Upon successful completion of all program requirements, graduates should be able to:
- Critically analyze and discuss topics including marketing ethics, the marketing mix and global/domestic marketing strategies.
- Demonstrate the ability to effectively present marketing and promotion plans and to make an effective sales presentation, all of which reflect an understanding of customer behavior, segmentation and product and services positioning.
- Demonstrate the ability to collect, process, and analyze consumer and market data to make informed decisions.
- Demonstrate the ability to create and implement traditional and digital marketing communication strategies.
- Apply the knowledge, concepts, tools necessary to overcome challenges, and issues of marketing in a changing technological landscape.
Coursework
This is the suggested course sequence for full-time students who aim to graduate in two years.
SEMESTER 1
ENG* 101 Composition – 3 credits
ACC* 113 Principles of Financial Accounting – 3 credits
ECN* 101 Principles of Macroeconomics – 3 credits
BBG* 115 Business Software Applications – 3 credits
MAT* Mathematics Elective – 3 credits
SEMESTER 2
COM* 173 Public Speaking – 3 credits
ACC* 117 Principles of Managerial Accounting – 3 credits
ECN* 102 Principles of Microeconomics – 3 credits
MAT* 167 Principles of Statistics – 3 credits
Behavioral Science Elective – 3 credits
SEMESTER 3
BMK* 201 Principles of Marketing – 3 credits
BMG* 202 Principles of Management – 3 credits
BBG* 231 Business Law I OR BBG* 234 Legal Environment of Business – 3 credits
Natural or Physical Science Elective – 3/4 credits
Humanities or Fine Arts Elective – 3 credits
SEMESTER 4
BMK* 140 Retailing OR BMK* 230 Advertising & Promotion – 3 credits
BMK* 220 Sales OR BMK* 216 Internet Marketing – 3 credits
BBG* 210 Business Communication – 3 credits
BBG* 294 Business Internship OR Business Elective – 3 credits
Liberal Arts Elective – 3 credits